Nathan

Soneva

Digital Resort Experience & Interactive Development

A new digital experience designed to bring Soneva’s sense of place, hospitality and discovery into a refined, immersive web journey.

A Soneva island resort: thatched villas, palms and a lagoon pool
Client
Soneva
Project
UX/UI & Interactive Website
Timeline
10 weeks

The opportunity

The digital experience should feel as considered as the stay itself.

Soneva already operates in a world built around place, detail and experience. The website should carry that same level of intention from the first interaction. The goal is not simply to refresh the interface. It is to create a digital journey that makes exploration effortless, gives each property and experience room to breathe, and guides guests naturally from inspiration to enquiry or booking.

Focus
Immersion, clarity and discovery
Approach
UX, art direction and interaction
Outcome
A scalable digital experience built for hospitality

Strategy

Four moves, in this order, to make the website feel as considered as a Soneva stay.

  1. Position

    Lead with place and experience, not with room types and rates.

  2. Structure

    Clear journeys from first inspiration to enquiry or booking.

  3. Design

    Art direction and motion that give each property room to breathe.

  4. Activate

    A CMS the team can update, property by property, without a developer.

Scope of Work

Five connected workstreams take the project from direction to production.

Scope of Work · 6 workstreamsTimeline
  1. Experience strategy & architecture: define audience journeys, information architecture, page hierarchy and the key paths from inspiration to conversionWeeks 1 to 2
  2. UX & wireframes: shape the core property, accommodation, experience and booking journeys before visual design beginsWeeks 2 to 4
  3. Art direction & UI design: translate Soneva’s visual world into a responsive digital system built around content, photography and spaceWeeks 3 to 6
  4. Interactive development: build the approved experience, interactions, CMS structure and responsive behavioursWeeks 6 to 9
  5. QA & launch: test the experience across devices and browsers, refine details and prepare the production releaseWeek 10
  6. Launch supportWeeks 9 to 10

Not included New brand identity, photography or video production, booking engine development and third-party platform fees.

Process

Five stages, one clear path from direction to launch.

  1. Discovery & Direction

    We align on Soneva, its audiences, properties, priorities, content and the experience the platform needs to create.

  2. Experience Architecture

    We structure how guests move between destinations, properties, stays, experiences and actions.

  3. Visual Experience

    We turn the approved UX into a distinctive responsive interface built around imagery, editorial rhythm and interaction.

  4. Interactive Build

    We develop the approved experience, reusable components, motion system and editable content structure.

  5. QA & Launch

    We review devices and browsers, refine the experience and prepare the production release.

Step 1 of 5.

Collaboration

Clear responsibilities keep feedback focused and the project moving.

Our team

What we own
  • Experience strategy
  • UX and information architecture
  • Art direction and UI design
  • Interaction design
  • Website development
  • Responsive QA
  • Launch preparation
Project leadDesign & Development

Your team

What we need from you
  • Brand guidelines and existing digital assets
  • Approved photography and video
  • Property and experience content
  • Booking platform requirements
  • Consolidated feedback
  • Required platform access
  • Final approvals
SonevaClient team

The tools behind the project

A focused stack for design, development and handoff. Each tool has one job, and you always know who owns it.

Included
Design

Figma

UX, UI system, prototypes and interaction studies.

AccessShared workspace
Client subscription
Build

Webflow

Development, CMS and publishing.

AccessYour site, your account
Included
Interaction

GSAP

Motion and interactive behaviours.

AccessManaged by us
Existing client account
Delivery

Google Drive

Photography, video, brand assets and final files.

AccessYour folder
Included
Project

Notion

Project coordination, decisions and review notes.

AccessShared workspace

Your costsOnly the Webflow site plan is billed to Soneva directly. Existing client platforms remain on Soneva accounts. Every other project tool is included.

Selected Work

A selection of relevant digital and hospitality work.

  1. Haya & I, a luxury fashion website: the journal carousel
    Haya & I
  2. Nha Phung, art direction for a wine label and its social stories
    Khan
  3. Villa Taj, a hospitality platform shown on three mobile screens
    Villa Taj

Key Numbers

The project at a glance.

50 working daysOne focused project from kickoff to launch.
30 days of strategy, UX and design20 days of development, QA and launch
8 page familiesHome, Properties, Stays, Experiences, Dining, Wellness, Destinations, Enquiry
5 workstreamsOne team from direction to launch: three in design, two in build.

Project scope as proposed. Final page architecture is confirmed during UX.

In / Out

Clear boundaries keep the engagement focused and predictable.

In this engagement

  • Experience strategy
  • Information architecture
  • UX design and wireframes
  • Responsive UI design
  • Digital art direction
  • Interaction and motion design
  • Frontend development
  • CMS configuration
  • Content integration
  • Responsive and browser QA
  • Production launch

Not in this engagement

  • New brand identity
  • Photography production
  • Video production
  • Copywriting from scratch
  • Booking engine development
  • Paid media
  • Third-party subscriptions
  • Ongoing maintenance after launch
DisciplinesUX StrategyUI DesignHospitalityInteractive WebsiteDevelopment

Investment

Choose the level of engagement that matches how far Soneva wants to take the new digital experience.

Choose your engagement — Complete Experience is your current choice
Essential ExperienceA complete redesign of the core Soneva web experience focused on UX, visual design and a polished responsive implementation.
$28,000
What’s included:
  • Experience strategy
  • Information architecture
  • UX architecture and wireframes
  • Responsive UI design
  • Core interaction design
  • Website development
  • CMS setup
  • QA and launch
Recommended
Complete ExperienceThe full digital experience with deeper interaction design, motion, richer editorial behaviours and a more ambitious implementation.
$38,000
What’s included:
  • Extended interaction direction
  • Premium scroll and transition system
  • Advanced responsive behaviours
  • Additional editorial storytelling layouts
  • Expanded component system
  • Performance refinement
  • Launch support
Current choice

Current choice: Complete Experience.

FAQ

A few practical points before we begin.

Project leadDesign & Development
Ask a question

  1. Access to the existing brand system, approved photography and video, current digital content, property information and relevant booking platform requirements.

Next Steps

Everything is ready to move from approval into production.

You are acceptingComplete ExperienceThe full digital experience with deeper interaction design, motion, richer editorial behaviours and a more ambitious implementation.
Your current choice of the two offers in Investment.Change in Investment
Total investment$38,000deposit $19,000 when you accept
50% on acceptance, 50% before launch.
What happens next
  1. Accept the proposalConfirm the engagement and selected scope.
  2. KickoffAlign on priorities, assets, access and project rhythm.
  3. Experience & designReview and approve UX, art direction and the key responsive screens.
  4. Build & launchDevelop, test and prepare the approved experience for production.

Current choice: Complete Experience.

$38,000Total

$19,000 due on acceptance