PetzlCampaign Film & Visual ProductionPrepared forPetzlScopeCampaign film & stillsOutput1 hero film, 3 social cutdowns, 20 stillsThe opportunityPetzl already owns a strong world around movement, terrain and technical confidence. The opportunity is to translate that equity into a campaign film that feels lived rather than staged.Hero filmA cinematic central piece built around movement, terrain and human tension.CutdownsShorter edits designed from the same shoot rather than treated as afterthoughts.Campaign stillsPhotography pulled from the same visual world for a consistent launch system.One shoot. One visual language.A complete campaign system, built from a single production day.CinematicFramed and lit like a film, not a product demo.TactileRock, rope, hands and breath: details you can almost feel.GroundedReal terrain, real athletes, real weather. Nothing built for the camera.Product-awareThe gear lives inside the action, never in a catalogue shot.Selected WorkRecent direction and production work.Outdoor Campaign · FilmProduct Film · DirectionLifestyle Direction · StillsScope of WorkFive workstreams over six weeks, from treatment to final delivery.Scope of Work · 5 workstreamsTimelineTreatment & creative preparation: concept, references, narrative direction and shot approachWeek 1Pre-production: location, casting, schedule, permits and production plan, signed off in week 2Weeks 2 to 3Production: one shoot day, film and stills captured from the same visual directionWeek 4Post-production: edit, grading, sound design and two review roundsWeeks 4 to 6Delivery: hero film, cutdowns, stills and agreed export formatsWeek 6Not included Travel outside the agreed production area, talent licensing beyond the agreed usage, large-scale set construction, paid media and additional shooting days.Key NumbersThe production at a glance: what one shoot day delivers.24 campaign assetsOne dot per deliverable, all from one shoot4 film edits: 1 hero film + 3 social cutdowns20 edited stills6 weeksProduction timeline, from treatment to final delivery1 shoot dayFilm and stills captured the same day, by the same crewFilmStillsPlanned deliverables and schedule for this proposal, not past results.DeliverablesWhat you receive in week 6, in the agreed master and social formats. Campaign Film + Social Series adds a social-first package from the same shoot.01Hero filmA cinematic central film built around movement, terrain and human tension.1hero film02Social cutdownsThree shorter edits cut from the same rushes, built for social channels.3cutdowns03Edited stillsGraded photographs from the same day and the same visual direction.20stillsProcessFive stages over six weeks, from treatment to delivery.TreatmentConcept, references, narrative and shot approach, agreed in week 1 before anything is booked.01TreatmentConcept, references, narrative and shot approach, agreed in week 1 before anything is booked.Pre-productionLocation, casting, permits, schedule and production plan, signed off in week 2.Pre-productionLocation, casting, permits, schedule and production plan, signed off in week 2.02ProductionOne shoot day. Film and stills captured by the same crew, in the same light.03ProductionOne shoot day. Film and stills captured by the same crew, in the same light.Post-productionEdit, grade, sound design and mix, with two review rounds on the cut.Post-productionEdit, grade, sound design and mix, with two review rounds on the cut.04DeliveryHero film, cutdowns and stills, exported in the agreed master and social formats.05DeliveryHero film, cutdowns and stills, exported in the agreed master and social formats.Step 1 of 5.Your first two weeksHow the production is prepared, from kickoff to the green light for the shoot.Week 1TreatmentMonCreative kickoff · goals, audience and must-havesTueTreatment alignment · story, tone and pacingWedVisual references · mood, light and wardrobeFriProduction requirements · talent, gear and permitsWeek 2Pre-productionMonLocations · scouting and production planningTueShot list · every scene, for film and stillsThuCrew and logistics · confirmed and scheduledFriPre-production approval · the shoot is green-litBy day 10Treatment, locations, shot list and crew approved, and the shoot day locked.Color directionFrom camera capture to the final campaign grade.Before · Source / neutral gradeAfter · Final campaign gradeDrag the handle, or use ← and → to compare. Illustrative placeholder, not footage shot for Petzl.Usage & rights Base usage is included in both offers, for 12 months from first publication.Brand websitePetzl-owned website and pagesOrganic socialAll brand-owned social accountsPresentations & PRDecks, press kits and events12 monthsFrom the first publicationPaid media, broadcast, out-of-home or extended talent usage can be quoted separately if required.InvestmentTwo levels of production for Petzl. We recommend Campaign Film + Social Series; you can switch, and nothing is committed until you accept. Payment: 50% on acceptance, 50% before final delivery. About six weeks.Choose your engagement — Campaign Film + Social Series is your current choiceCampaign FilmOne shoot day, a hero film, three cutdowns and twenty edited stills.$12,500What’s included:Creative treatmentPre-production1 shoot dayHero film3 social cutdowns20 edited stillsEdit, grade and sound12-month organic usageChoose this insteadRecommendedCampaign Film + Social SeriesEverything in Campaign Film, plus a social-first series cut from the same shoot.$17,800What’s included:Expanded social video seriesAdditional short-form editsAlternative opening hooks and formatsAdditional social-first compositionsExpanded delivery packageCurrent choiceCurrent choice: Campaign Film + Social Series.