Nathan
Studio Midi

HOSPITALITY CONTENT PROPOSAL

Casa Nera Launch Content Library

A launch-ready visual system for your website, social channels, press and the first twelve weeks of service.

Casa Nera, a plated dish served at the table
Client
Casa Nera
Project
Opening Content Campaign
Production
2 shoot days
Timeline
6 weeks

The brief

Casa Nera opens in April with no images yet. Every channel needs one look, from the first day.

From our call with Giulia and Marco, 8 January 2027

5channels to feed: website, Instagram, Google listings, press and launch emails
12weeks of posts needed after opening, without a second shoot
15 Apropening night, with every file delivered four weeks before

One shoot. One visual language. Twelve weeks of content.

Casa Nera does not simply need photographs for opening day. It needs a visual system that can stay coherent across every customer touchpoint after the doors open.

  1. Make the food irresistible

    Close, tactile imagery that makes texture, colour and preparation feel immediate.

  2. Make the place recognisable

    Interiors, materials, tables and service moments that establish Casa Nera before a guest walks through the door.

  3. Build for continuity

    Enough depth and variety to keep the website, Instagram, press and listings fresh without repeating the same handful of photographs.

Creative direction

Three principles for one recognisable look. These frames are references for mood: every final image is shot at Casa Nera.

  1. Reference for evening light: the kitchen team at work
    Evening light
  2. Reference for food in its setting: a plated dish on the table
    Food in its setting
  3. Reference for people, unposed: the dining room laid for service
    People, unposed

What we photograph

Five categories and a set of vertical clips, planned shot by shot with your team.

  1. ~35 images

    Food

    • Hero dishes and close details
    • Preparation at the pass
  2. ~20 images

    Space

    • Dining room, bar and terrace
    • Materials, tables, the street front
  3. ~20 images

    People

    • Chef, founders and team
    • Portraits and service
  4. ~15 images

    Atmosphere

    • Guests, drinks, the evening
    • Hands, glasses, conversation
  5. ~10 images

    Brand details

    • Menus, signage, objects
    • Ceramics and packaging
  6. 20 clips

    Vertical video

    • Kitchen moments and pours
    • Room walk-throughs for Reels

Not included Recipe development and food styling are not included. We can bring a food stylist from our network on request.

The library, at a glance

What the Content Campaign delivers, measured in assets rather than promises.

100 final photographsOne dot per photograph
35 food and drink65 space, people and details
20 clipsvertical clips, cut for social from the same two shoot days
12 weeksof planned content from 2 production daysShootContent

5 content pillars across 4 channel families: website, social, press and listings. Figures shown for Content Campaign.

From launch scramble to a usable content system

Without a library, opening content is made ad hoc, channel by channel. With one, food, interiors, people, service and details share a single art direction.

After: the same terrace table in the campaign’s art direction
Before: a terrace table photographed without a shared art direction
BeforeAfter

12 weeks of planned launch content · 5 content pillars · 4 channel families

Project rhythm

From the pre-production call on 8 February to the first weeks after opening night.

Weeks 1 – 14
  1. 1 week

    Pre-production

    Creative direction, menu priorities, shot list and call sheet.

  2. 2 days

    Production

    Food, interiors, people, service and short-form captured across opening conditions.

  3. 3 days

    First selects

    Hero launch imagery and priority social assets.

  4. 10 business days

    Full delivery

    Complete edited library, vertical clips and channel-ready crops.

  5. 12 weeks

    Rollout

    Twelve weeks of publishing from opening night on 15 April, with a library structured so Casa Nera never repeats itself.

How we build the library

Five steps from brief to a launch-ready visual system.

  1. Strategy & shot list

    We align business priorities, channels, menu and visual references.

  2. Creative direction

    Lighting, surfaces, styling and framing are defined before production.

  3. Production

    Two focused shoot days covering food, space, team, service and atmosphere.

  4. Select & finish

    Photography is selected, retouched and graded into one consistent visual language.

  5. Delivery & rollout

    Assets are organised by content pillar and prepared for the channels that need them.

Step 1 of 5.

Your first two weeks of content

A sample publishing rhythm from opening night, built entirely from this shoot.

Week 1

15 to 18 April
  1. ThuOpening night · the room at dusk, Reel and carousel
  2. FriThe menu · six dishes, one per slide
  3. SatBehind the pass · a 15-second kitchen clip

Week 2

19 to 25 April
  1. MonMeet the founders · portrait and story
  2. WedGoogle listing refresh · 12 new photos
  3. FriWeekend at the bar · pours and stories
By 25 AprilNine posts, six Reels and a refreshed Google listing, with eighty images still in the library.

Packages

Two packages for the opening. We recommend Content Campaign: it covers launch, the first twelve weeks of posts and paid social.

Choose your engagement — Content Campaign is your current choice
Content EssentialThe essentials for opening week: the food, the room and the team.
€3,200
What’s included:
  • 1 production day
  • 50 edited photographs
  • 5 vertical clips
  • Food, space and team
  • Web and social usage
Recommended
Content CampaignA full launch library with direction, portraits and paid social rights, enough for the first twelve weeks.
€6,400
What’s included:
  • Visual direction and shot list
  • 2 production days
  • 100 photographs, 20 clips
  • Founder and team portraits
  • Paid social usage, 12 months
Current choice

Current choice: Content Campaign.

Who covers what

A small team works best when every responsibility is obvious before shoot day.

Studio Midi

We provide it

  • Creative direction
  • Photography
  • Lighting
  • Retouching
  • Short-form capture
Together

We decide it together

  • Hero priorities
  • Menu selection
  • Shot order
  • Final approvals
Casa Nera

You make it possible

  • Menu readiness
  • Team availability
  • Venue access
  • Brand approvals

The clearer the preparation, the more of the shoot goes into making strong content instead of solving logistics.

Usage and terms

How you can use the images, and the conditions behind the price.

Usage included
Website, organic social, Google and booking listings, press and PR, menus and in-venue screens.
Duration & territory
Unlimited in time, worldwide, for the uses above. Credit Studio Midi where a credit fits.
Payment
50% to book the dates, 50% before final delivery. Invoices payable within 14 days.
Paid advertising
Paid social for 12 months in France is included in Content Campaign. Otherwise €900. Wider use is quoted.
Ownership
Studio Midi keeps the copyright. Your licence is exclusive in hospitality: we never license these images to another restaurant.
Options on request
Extra half-day €950 · prop styling €650 · 48-hour delivery €450. Prices excl. VAT, valid until 31 January 2027.

Approve and book

Everything is ready on our side. Here is what you are approving, and what happens once you accept.

You are acceptingContent CampaignA full launch library with direction, portraits and paid social rights, enough for the first twelve weeks.
Your current choice of the two offers in Investment.Change in Investment
Total investment€6,400deposit €3,200 when you accept
Signing takes about two minutes. The other €3,200 is invoiced before final delivery. Valid until 31 January 2027.
What happens next
  1. You approve and signE-signature, about two minutes.
  2. You pay the deposit50% · €3,200, by card or bank transfer.
  3. Pre-production callWeek of 8 February, with Giulia and Marco.
  4. Shoot · 2 and 3 MarchSelects three days later.

Current choice: Content Campaign.

€6,400Total

€3,200 due on acceptance