NathanFélin CoffeeSeasonal Campaign Graphic Design & IllustrationFélin Coffee’s identity is already recognisable. This campaign stretches it across one season: a key visual, an illustration family and every print, digital and social piece the shops need.ClientFélin CoffeeScopeCampaign design & illustrationOutput38 print & digital assetsThe opportunityFélin Coffee already has a recognisable identity. What it needs now is a campaign system capable of stretching that identity across every seasonal touchpoint without losing its character.Campaign systemA visual language built for one seasonal story across every format.IllustrationA distinctive illustration layer that gives the campaign its own personality.ProductionA practical system designed to scale across print, digital and social assets.Selected WorkRecent campaign, illustration and print work.Seasonal campaignCampaignIllustration seriesIllustrationPackaging & printPrintScope of WorkFive workstreams over six weeks, plus optional 3D in Campaign Plus.Scope of Work · 6 workstreamsTimelineCampaign direction: creative concept, visual territory and campaign systemWeeks 1 to 2Key visual: one primary campaign composition, adaptable across formatsWeeks 2 to 3Illustration system: six original illustrations built around the seasonal directionWeeks 2 to 4Print production: 24 adaptations across menus, posters, packaging inserts and retail materialWeeks 3 to 5Digital production: 14 digital and social formats prepared for launchWeeks 4 to 6Campaign Plus only: four custom 3D assets, refined art direction and an expanded launch setWeeks 3 to 5Not included Brand strategy, a new identity, logo redesign, photography, video production, media buying and printing costs.DeliverablesCampaign system1Illustrations6Print assets24Digital assets14One campaignEvery print and digital piece comes from the same key visual and illustration family, so menus, posters, packaging inserts and social posts read as one season. Campaign Plus adds four 3D assets.MenusPostersPackaging insertsRetailSocialOur recommendationRecommended approachBuild one campaign system, not a collection of disconnected assets.01One visual directionA key visual agreed in week 2, then applied to every format.02One illustration languageSix illustrations drawn as one family, so every piece speaks the same way.03One production systemShared grids and templates keep every asset consistent and ready to produce.ProcessFour stages over six weeks, from direction to delivery.DirectionWeeks 1 to 2Concept, visual territory and two key visual routes, one chosen together.01DirectionWeeks 1 to 2Concept, visual territory and two key visual routes, one chosen together.DesignWeeks 2 to 4The key visual and the six illustrations, reviewed as one set.DesignWeeks 2 to 4The key visual and the six illustrations, reviewed as one set.02AdaptationWeeks 3 to 6Print and digital formats built from the key visual, in two review rounds.03AdaptationWeeks 3 to 6Print and digital formats built from the key visual, in two review rounds.DeliveryWeek 6Production-ready files, printer checks and a clean handoff of every source.DeliveryWeek 6Production-ready files, printer checks and a clean handoff of every source.04Step 1 of 4.FAQShort answers to the questions clients ask most. For anything else, ask Nathan directly.NNathanPartner · replies within a dayAsk a question →What do you need from us?Your brand guidelines and logo files, the seasonal offer and product names, final copy for each piece and your printer’s specs. One consolidated round of feedback per stage keeps the schedule.How many revision rounds are included?Two review rounds on the adaptations, once the key visual and illustrations are agreed. Further rounds are quoted before they start.Can the campaign extend to additional formats?Yes. Every piece is built from the same key visual and grids, so extra formats are quick to add and quoted per format before work starts.Is printing included?No. We deliver production-ready files and check them against your printer’s specs; printing is billed by your printer directly.Can 3D assets be added later?Yes. The four 3D assets in Campaign Plus can be added after launch, built from the same key visual and quoted at that point.InvestmentTwo scopes prepared for Félin Coffee. We recommend Campaign Plus; you can switch, and nothing is committed until you accept. Payment: 50% on acceptance, 50% before final delivery. About six weeks.Choose your engagement — Campaign Plus is your current choiceCampaign EssentialsThe full seasonal campaign across print, digital and social.$6,800What’s included:Campaign visual direction1 key visual6 illustrations24 print adaptations14 digital and social adaptationsProduction-ready filesBasic handoffChoose this insteadRecommendedCampaign PlusEverything in Essentials, plus 3D and a larger launch set.$9,400What’s included:4 custom 3D campaign assetsAdditional art direction refinementEnhanced digital compositionsExpanded launch asset setCurrent choiceCurrent choice: Campaign Plus.